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What is the difference between a lead and a referral? This is a question many networkers need to have answered. Luckily, those who have blazed the trail before us have created a definition. Let’s listen in and distinguish one from the other…Ruth says:“Hi Cindy, how’s business?”“Great, now with interest rates so low everyone wants their house closings done yesterday.”Ruth replies:” You know, my friend Sharon is a residential wiz, and a member of our Network, and do you know her?Cindy: Yes, I have heard about her talent to sell homes, but no, can’t say, as I know her personally….A lead---Ruth says: well here’s her card.A referral ---Ruth says: well, the two of you need to meet; you could exchange so much business. WOULD YOU RECEIVE A CALL FROM SHARON?By Cynthia V. Mitchell, M.Ed. Owner, Global Visions-“with an eye on your health”And Always & Forever Weddings From the Heart
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